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Our Values

When we started in 2017, the original concept for the Five Enchanted Mermaids was to create a multi-racial group of mermaids that would more fully represent the diversity of our world in the category of children’s merchandise. Our first product was our party supply kit and we’re proud that, even today, it is one of the few products in this category featuring characters of multiple races and ethnicities.  


We live our values and commitment to diversity, equality and inclusion through our motto:  "Each child deserves a mermaid that looks like them." We continue to believe that when children see a world where all people are accepted they will grow into adults who believe the same.


Our goal is to model inclusiveness and create a world where everyone is heard, accepted and respected.

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